WOM offers an immersive experience in a colorful, playful setting covering 16,100 sq ft! Explore popular illusions such as the hall of mirrors and the vortex, as well as unprecedented experiments never-before-seen in Belgium. Join neurologist Steven Laureys for scientific explanations of the five senses as well as the inner workings of the brain.
Together with my friend Thibaut Sénéchal, we wanted to come up with an original way to represent the WOM exhibition. Thibaut had the idea to create a mascot himself—a small, endearing character that embodies the spirit of the show. To bring this idea to life, we filmed a short video inside the exhibition. The storyline follows the mascot as it explores the artworks, discovers the space, and shares its excitement about everything that makes this exhibition so unique and engaging.